Kravin’

When a brand wanted to take the timeless taste of traditional Kerala banana chips and turn them into treats that are mindless fun, we were really enthusiastic to take up this delicious task.
Kravin’ is a brand born from the house of KBFC, a consumer-focused initiative from the Kerala Blasters Football Club, the most popular football club in the nation.

Considering the brand’s desire to appear loyal and fun to its audience, we have created a typeface logo with a comic book aesthetic. Yellow is the primary colour as a nod towards the brand’s association with KBFC. It is shaded in black to make it eye-catching and highly visible against any background. The packaging for Kravin’ features playful, hand-drawn illustrations corresponding to each flavour.