Bonkers

With people spending more time at home with their pets than ever before, pet parents are looking for new ways to bond and spend quality time with their furry friends. Awareness and concern for our pets’ wellness is an additional trend on the rise, and healthier treat options are increasingly a consideration.

Enter BONKERS: A super fun, super bold and super pink brand that’s also ‘better for them’. Every aspect of the brand identity and packaging celebrates the uniquely weird and wonderful quirks of the pets we love. We photographed and retouched a full cast of cats and dogs, each expressing their unique personalities and ‘BONKERS’ moments. The pets, flavour, copy and treat illustrations all orbit around our logo that jumps off the pack. Our brand colour was chosen for distinctiveness and to cut through the ‘sea-of-same’ on the pet shelf. Also, what’s more fun than pink?

The response has been overwhelming – by our six month birthday we will have launched into over 12,000 stores globally (and still growing!) and received over 10,000 5-star reviews. The infectious fun and non-stop LOLs of BONKERS has been a hit for both pets and pet parents alike.