Teahouse Exclusives – Everyday Line

Agency: Peter Schmidt Group
Project Type: Produced, Commercial Work
Client: Market Grounds GmbH & Co. KG
Location: Hamburg, Germany
Packaging Material: Cardboard

Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s “Everyday Line”. The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, colour coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.

What’s Unique?
100% hancrafted typography and illustration