Tgif

Design: Esha Parwal
Location: India
Project Type: Student Project
School: Unitedworld Institute of Design
Packaging Contents: Skincare & Beauty
Packaging Substrate / Materials: Plastic

TGIF – A slang which means thank god it’s Friday is a brand with a philosophy backed by the idea of tranquility and simplicity. These two beliefs are translated through the packaging design as the gorgeous shades of blue are paired with the minimal logo and straightforward typography make a statement in an understated manner. With our busy lifes and schedules, not everyone has the time to look their best, even though we all deserve to. Our goal is to simplify the skincare regiment and go back to basics: hydrating, easy-to-use skincare staples.

What’s Unique?
The packaging design is designed using different shades of blue with a minimal logo and straightforward typography. The last thing the world needs is yet another pink & floral Skincare brand. The design language is happy, energetic, quirky, and clutter-free. The color sensibility is evolved and tasteful with spunk and youthfulness.