noon design + branding

Vasileos Irakleiou, Thessaloniki, Greece

Creative Agency: noon design
Art director: Stelios Pseftogas
Designer: Maria Pseftoga
Client: Zoinos wines
Photographer: Thanos Kartsoglou
Location: Greece

Seirios is the brightest star in the night sky and its name is derived from the Ancient Greek “Σείριος” which means glowing. The most prominent star in its constellation, Canis Major (Greater Dog), it was classically depicted in Greek mythology as Orions’ dog. Seirios always accompanied the handsome and famous hunter who is associated with agricultural works and wine. As poet Hesiod wrote: “When Orion and Sirius are come into mid-heaven, and rosy-fingered Dawn sees Arcturus, then cut off all the grape-clusters, Perses, and bring them home”.

On the label we illustrated the shining image of the star with the use of golden foil on white paper and emphasized on the geometry and shapes.