Bambino Mio – The Reusable Nappy Revolution

Bambino Mio have led the market in making cute reusable nappies for almost 30 years. Since their conception, the severity of the single-use plastic problem has seriously grown. They knew “cute “wasn’t going to cut it anymore.

With future-focused ambitions set way beyond being appealing to planet-friendly parents, big fish got to work on building them a brave new brand world. Starting from the bottom up, we overhauled everything from their identity to their product packaging to their nappy prints- always with sustainability at the forefront.

Now, they’re ready to lead the Reusable Revolution and change nappy changing for good.

Curator’s Insight: Bambino Mio new identity is vibrant, playful and modern, reflecting their passion for innovation and quality. Bambino Mio is not just a cute brand. It’s a smart brand. It’s a brand that cares about the planet and the people. It’s a brand that wants to make a difference.