Amazonia Mead

An ancestral drink whose preparation is based on the fermentation of a mixture of water and honey.

The concept of “Collecting Memories” is used as the main inspiration for this branding and packaging. It refers to the collected memories of the drink, which has lived for many years.

Characteristic flora of the Amazon Rainforest Illustrations is added to create a responsive logo. Also, different sketch-like illustrations are created to expand the brand identity. They allude to the type of drawings that could be found in an old field guide.

For Amazonia´s label design, we created a honeycomb illustration, also sketch-liked for it to be coherent with the brand identity. Together with vintage images of the Amazon Rainforest and golden foil touches we were able to convey the quality of the product.

Packaging Collabs

Renders: Andres Barahona

Cowork: Marcela Garza