Soufflé Sweetmeat Lefirelle

Creative Agency: Fabula Branding
Client: Krasny Pischevik OJSC
Location: Minsk / Belarus
Project Type: Commercial Work

Fabula Branding developed the name and package design of soufflé sweetmeat for confectionery factory Krasny Pischevik OJSC.

Gentle and “airy” French sounding name perfectly meets the features of the product. Due to the fact that this is one of the few sweets having virtually no impact on figure, the product is generally targeted toward female audience. So, the logo keeps up to the brand communication and further develops it: delicate type style, graceful and “gala” forms set the consumer towards a completely different perception of a product known since childhood.
And a stylish pattern reminds of a genuine à la française decor style where French stripped awnings make the basis of the concept.