Aktiva

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Design: Fabula Branding
Project Type: Produced
Client: SOOO Interferm
Location: Minsk, Belarus
Packaging Contents: Yeast
Packaging Substrate / Materials: Paper
Printing Process: Printing

Interferm is a joint Belarusian and German company focused on the production of yeast. The products of the company are sold in Belarus and abroad, and one of them, Aktiva, had to be made visible on the shelf among its rather conservative and similar-looking competitors.

The compositional center of the new design solution is an imitation of a lino print. It emphasizes the manufacturer’s commitment to European baking standards. The idea is supported by an iconographic element with the German flag. The USP “For all kinds of bakery” is a relevant advantage point for the customers. Clear colours and lettering and an emblem-like logo zone show a modern approach to the product and make it distinguishable on the shelf.