HALF HITCH Gin

Creative Agency: jkr
Client: Mark Holdsworth
Location: London/ UK
Project Type: Commercial Work

Mark Holdsworth, founder of HALF HITCH®, “My dream has been to bring back distilling to Camden Lock, re- connect locals’ appreciation of the hard graft of a tremendous industrial era, and produce a gin that will hopefully stand the test of time and stay forever in Camden Lock.”

“The design of HALF HITCH® was rooted in the heritage of Camden’s industrious past. The heft and wrought iron cues were expressed through the use of a metal label and finished in a mix of coloured lacquers and monochrome to capture both the craft and the beauty of the product itself. Authentic and bold, our desire was to reflect the effort and determination that goes into every bottle to deliver such a distinctly British gin.” Daniela Nunzi-Mihranian, Creative Director, jkr.