ASAWAA

Asawaa is a native liquor from the Colombian tropics, distilled with ancestral techniques developed by the communities living in La Guajira, a territory described as an indecipherable place in the Caribbean.

We designed packaging that honors the history and tradition of this territory of indecipherable spirit.
A territory that is desert in the Caribbean.
An old story told in native languages.
Between magic birds and palabreros that order the world.
Capricious winds that erase the footprints and a sun that makes the blood boil.
Wild nopales, kept by wild eyes.
A brave guajira that to feel it, you have to drink it.
Asawaa, The spirit of guajira.