Laboratorio de Felicidad / Tools for good living

BACKBONE BRAND WONDERING

The Happiness Lab is a brand that seeks to provide tools to have a good life and be closer to happiness, mental health can be addressed in many ways. Among them training companies, personal and individual can achieve greater access to it, happiness is a part, it is necessary to have it and understand that it is not sustainable to be immersed in it, there are tools to achieve it, enjoy it and let it go, we want a society in which we all worry about our mental health and happiness.

We believe that there is nothing more powerful than feeling capable and equipped to face a process. The sense of confidence that comes from having the solutions ‘at hand’ allows you to undertake it, persevere with it and bring it to fruition. Consciousness, like everything else that touches the social and the human, is a path that is travelled step by step. Cycles of ‘starting points’ and ‘arrival points’ that follow one after the other. For this reason, having tangible, applicable, understandable and everyday tools is the most efficient way to inspire each person to start the process of personal transformation; they inspire confidence and capacity because ‘one is equipped’ to face it. We also believe that transformation is contagious, and each person who succeeds in taking a step forward in life awareness becomes an inspiration for those around them. Thus, step by step, one by one, we populate the earth with happiness.

 

BACKBONE BRAND WONDERING

Credits:
Creative Director: Rebecca Londoño
Brand Director: Daniel Galarza
Art Director: Rhonaldo Capera
Art Director: Carlos Vega A.
Client:
Paula Gimenez