To develop a label that could express the essence of this town, where the vineyard that produces this limited edition Garnacha wine is located.

We designed a label in which the main graphic resource was the number of people who live in the town where these grapes grow.

Located in the Sierra de Gredos with a total population of 295 people, of which 5 of them are in charge of discovering and making known this wine jewel.

Just as the harvest is done by hand, each of the persons of this illustration were produced in a similar and individual way. By doing this, we were able to impregnate the artisanal and particular spirit of this town into a wine with an equally unique flavor.

Five oenologists and wine enthusiasts wanted to rescue traditional strains known as ¨Vinos de Pueblo¨, to take them from the mountains to the great tables of Madrid.

 

BACKBONE BRAND WONDERING

Credits:

Designer. Andres Montoya

Creative Director. Rebecca Londoño
Art Director. Daniel Galarza

Client:
295 wine