BIOLIVE

BRIEF
The beginning of the history of this initiative is marked by an important moment in history, the fall of the communist regime in Albania in 1991. After the departure of the regime, driven by the poverty that gripped the country, today’s founder of the company emigrated for a better life well in Greece. It was there, in an olive oil factory, where he discovered his true passion for nature and the precious olive tree. He was fascinated by the process of turning the fruit of the tree into “liquid gold”, olive oil.

Inspired by the limitless potential of the olive tree, he decided to return to his hometown, Berat. Rooted in a rich cultural heritage dating back over 2,400 years and protected by UNESCO.

It is here that the BIOLIVE company was founded,  surrounded by the timeless beauty of the ancient city and the rich heritage of its centuries-old olive groves. With a new understanding of the science behind olive oil and also in honor of its ancient roots and tradition, they built a new factory with hand-carved natural stones. Equipped with a state-of-the-art technology and modern storage and packaging solutions.

SOLUTION
Since it is a family business, we use the symbolism of the shield, as a symbol of family protection, as a symbol of something that must be protected after having worked for decades for it, both in emigration and in its own country.

By connecting the history of immigration to Greece and everything that started there as a dream and today is a reality, they wanted to have something inside the symbol regarding this history. Studying the history of the olive tree, we began to study the Greek olive alphabet, so we carefully integrated two letters of this old alphabet into the logo symbol.