Flora Springs

Flora Springs came to CF Napa to completely reimagine the packaging for their core line of wines as they shifted their focus to DTC offerings. The design needed to reflect the exclusivity of the wine and put forward a more contemporary face for the brand while honoring the winery’s legacy in the Napa Valley.

CF Napa created a modernized interpretation of the brand’s matriarch, Flora. The new drawing illustrates Flora in motion in a pearlescent foil as she scatters flowers over her land. The flowers are created from colorful foils that reflect the wine hues and represent Flora’s love and connection to the earth. Complementing the new custom wordmark, contemporary fonts and clean type stacks contribute to the fresh new look for Flora Springs.