Saigon’s Heritage Eco Dreams Realized Mooncake

A Novelty

Drafting Immersive Experiences & Visually Compelling Design.

Grand Hotel de la Renaissance” Saigon’s Heritage, Eco Dreams Realized ” | Lotus Breeze Mooncake

Purpose
The mooncake box from Grand Hotel de la Renaissance is designed with the purpose of reviving the elegant beauty of old Saigon, during the golden era of Indochine style, where classic French architecture harmonized with local culture. This is not just a culinary gift, but also an artistic product that captures the historical and cultural essence of old Saigon. The lotus flower, central to the design, symbolizes purity, elegance, and deep connection with the Vietnamese spirit.

Message
With a design inspired by Indochine aesthetics, this mooncake box serves as a tribute to the cultural and architectural values of the Indochine period, reflected in the meticulous decorative details, blending classic motifs with the image of the lotus. The lotus, representing purity and grace, is not only showcased on the packaging but is also chosen as the main ingredient of the mooncake, offering a natural, light flavor. This box symbolizes the fusion of cultures, honoring the past while providing a refined experience for those who enjoy it.

Aspiration
Beyond celebrating cultural beauty, Grand Hotel de la Renaissance also conveys a strong message of environmental consciousness through this product. The box is made from eco-friendly, recyclable materials, aiming to minimize environmental impact. The hotel hopes that, through the enjoyment of the mooncakes and the admiration of the packaging design, each individual will feel a connection to both history and nature, encouraging collective efforts to protect the green environment and build a sustainable future.

 

A Novelty

Drafting Immersive Experiences & Visually Compelling Design.
Credits:
Packaging Design: A Novelty
Client:
Grand Hotel de la Renaissance