Society De La Rassi

Blurr Bureau Crafts a Bold, Luxurious Identity for Non-Alcoholic Newcomer Society De La Rassi

[New York] — Award-winning brand strategy and design bureau Blurr Bureau has unveiled its latest work for Society De La Rassi, a premium dealcoholized sparkling wine brand redefining celebration. Founded by Steve Jackson, La Rassi is rooted in the Mediterranean lifestyle, appealing to both the social and the sober-curious with an uncompromising commitment to quality and craftsmanship. Tapping into Jackson’s background in events and celebrations, Blurr built the brand around the community he had unknowingly cultivated over a decade.

Blurr Bureau was tasked with creating a premium brand identity that would rival traditional champagne, offering a modern, adventurous alternative in a category dominated by heritage names. The result? A bold, instantly recognizable visual system that exudes luxury while embracing a new era of mindful indulgence.

A Signature Symbol: The Portal

At the heart of La Rassi’s identity is the portal—a striking red rectangle that serves as both a brand emblem and an invitation to connection. Whether glimpsed from across a dimly lit bar or perched on a retail shelf, the portal’s vibrant hue and glossy heat-stamped finish command attention, evoking the exclusivity and allure of late-night revelry.

The logotype, set in a sleek, extended modern typeface, is offset with eccentric negative space, while a blind-embossed serif type cues a sense of timeless craftsmanship. “This tension between structure and playfulness mirrors the personality of La Rassi’s muse: the host who’s always one step ahead, with an eclectic yet refined edge” says Caitlin Kennedy Bradley, US Creative Director at Blurr Bureau.

A Design That Balances Heritage & Modernity

Blurr Bureau infused the packaging with sophisticated craftsmanship, ensuring every detail of the brand identity tells a story:

Typography: A sleek, extended logotype contrasts with blind-embossed serif type, symbolizing the interplay of modernity and tradition.Materials: A natural, uncoated paper stock forms the foundation of the label, embossed with fine details to evoke a crafted, old-world feel. The portal features a glossy heat stamp in the brand’s bold hue, with an intentional red ink bleed into the raw paper—a subtle nod to the artisanal charm of old-world printing techniques.Print Techniques: The portal’s red ink bleed into the raw paper subtly nods to classic printing methods, while a thermographic shimmer on the logotype adds a touch of modern elegance.

“Every single detail of the design has been considered—we’re raising a glass to those who dare to celebrate differently,” adds Bradley. With Society De La Rassi, Blurr Bureau has not only crafted a brand but created a societal statement—one that invites drinkers to step through the portal into a new kind of celebration.