Assame

Assame is a premium Kombucha drink brand inspired by the rich tea heritage of Assam. For this project, we developed the complete branding, identity, and packaging design to capture the essence of Assam’s natural freshness and cultural depth. The brand reflects a perfect fusion of tradition and modern wellness, showcasing Assam’s authenticity while appealing to today’s health-conscious consumers. The design language draws from the lush tea gardens, local artistry, and earthy tones of the region, translated into a clean and contemporary visual identity. Through thoughtful storytelling and packaging, Assame positions itself as a refreshing, authentic, and culturally rooted Kombucha brand that celebrates the spirit and purity of Assam.