téri (Sparkling Adaptogen Drink)

Women’s wellness in India has always lived quietly in the background. Today, it’s stepping into real life, into conversations, culture, work, and celebration. téri is born from this shift. An adaptogen-based sparkling drink designed for women who want wellness that fits into real life: at work, at brunch, at the bar, and everywhere in between.

Designing téri was less about “making a wellness brand” and more about asking a few honest questions early on:

• How do you design for women’s wellness without making it look clinical, preachy, or overly delicate?
• And how do you make something functional feel social, confident, and everyday?

The process involved stripping wellness visuals down to what really mattered : balance, clarity, and intention; then rebuilding the identity to feel calm yet expressive, premium yet easy to live with. From typography decisions to color systems and packaging layouts, every choice was about letting the brand move effortlessly between different moments of life, rather than locking it into a single context.

The brand positions itself at the crossroads of function and culture, balancing scientific intent with emotional ease. Rather than leaning into overt health cues or predictable wellness aesthetics, téri’s identity embraces restraint, confidence, and clarity.

téri doesn’t perform wellness. It integrates it quietly, fluidly, and on its own terms, redefining what a functional beverage can look and feel like in the contemporary Indian market.