EVERMORE | BRANDING

EVERMORE is a contemporary pantry brand built around bold simplicity, everyday nourishment and lasting reliability. The range includes chickpeas, brown lentils and kidney beans healthy kitchen staples presented through a vibrant and highly recognisable packaging system.

The identity features a strong lowercase wordmark that feels confident, modern and approachable. Bright colour blocking gives every product a distinctive personality: sunny yellow for chickpeas, deep magenta for brown lentils and royal blue for kidney beans. A circular transparent window showcases the natural ingredients inside, reinforcing the brand’s focus on honesty, quality and freshness.

Clean typography and a clear information hierarchy make important product details easy to identify, while the tagline “Ever Good. Evermore.” communicates consistency and everyday goodness. Nutritional benefits including high protein, high fibre and suitability for vegans are presented clearly without overwhelming the design.

The result is a bold, practical and cohesive brand identity designed to create strong shelf impact while appealing to modern, health conscious households.