Kindby Rebrand

Design: Alexandra Necula Studio
Location: Romania
Project Type: Produced
Client: Kindby
Product Launch Location: Global
Packaging Contents: 100% organic baby clothing
Packaging Substrate / Materials: Cardboard
Printing Process: Screen printing, Offset Printed Stickers

We recently redesigned the identity and packaging for @kindbyfamily, an ethical & sustainable online store based in Austria, where you can rent 100% organic baby clothing. We decided on a simple yet fun logotype, complemented by earthy colors. The eco-friendly packaging design is candid, playful, and minimalist.

What’s Unique?
The custom candid illustration combined with the eco-friendly minimalist box creates a beautiful, delicate look and feel, that is perfect for organic baby clothing.