RIO

RIO is a bold beverage brand that has already made its mark in the energy drink space with a vibrant, high-impact identity built for a new-age consumer.

As the brand continued to grow, RIO partnered with us to expand its portfolio and launch a new sparkling water range a lighter, guilt-free extension designed for everyday refreshment. While the category shifted, the brand DNA remained intact: fun, confidence, and self-expression.

The sparkling water line focuses on zero calories, exotic fruity flavors, and a fresh, playful personality, positioning it as more than just a drink it’s a lifestyle choice. From logo evolution and typography to packaging and on-ground creatives, every touchpoint was designed to balance RIO’s energetic roots with a modern, refreshing twist.