Gatorade

Designed by Ziggurat Brands, United Kingdom.

Sport is a serious business and there’s often a fine balance between success and failure. With Gatorade it was about striking the same kind of balance between communicating its sports performance enhancing benefits, while retaining the brand’s scientific credentials and establishing a credible position as a natural product. ‘…and with an astonishing, intelligent performance Ziggurat comes up on the inside, leaves the rest of the field behind and hurtles first across the finishing line.