M&M’s Redesign (Student Project)

Designed by Alyssa Phillips, United States.
SchooL: Pratt Institute

I was given the assignment to redesign packaging for M&M’s candies as if I had never seen an M&M before. Renaming the candies “M’s,” I focused on mimicking the shape of the candy in the packaging without creating something completely round. The package fits comfortably into the hand. It includes a resealable tear strip, and the corners of the package are squeezed in order to widen the opening. The countertop display utilizes the geometry of the single packages, saving space and material by allowing them to fit together.