Affinity Ultima Bon Appetite (Concept)

Agency: igriega
Designer: Marçal P.
Illustration: Isaac Castilla
Project Type: Concept
Packaging Content: Dog food
Location: Spain

Affinity Ultima ‘Bon Appetite’ packaging proposal decoration. The product is a gourmet mini dog food line. The main concept to communicate was the excellent taste, so the tab, used to pull the lid off, is painted red to represent the tongue of a happy dog giving the packaging an unexpected design element that is eye-catching on the selves.