Design: Marçal Prats
Location: United Kingdom
Project Type: Self-promotion
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Casa Cardona wines are the culmination of an exciting community-born project by a group of friends from the beautiful Cardona Square, Barcelona. The personality of the female founders can be savoured in each of its varieties.
The portraits are the result of a series of lighting experiments focused on illusion and perception, capturing depth and motion effects onto two-dimensional surfaces. While the artwork is genuinely inspired by the 1960s Op-art paintings of Bridget Riley and Victor Vasarely, the choice of Fivo Sans Modern typeface evokes the same period—when Aldo Novarese’s Eurostile was widely used.
Because this is a project carried out with the collaboration of close friends, the involvement in the experimentation for capturing the video portraits was key in the design process. Instead of snapshots, a projector and a video recorder were used to capture the movement of the light over the faces of the featured people. Furthermore, the same technique was used in the photoshoot of the bottles to enhance the concept.