Derrick Lin


Creative Agency: Atomicdust
Senior Designer: Beth Bennett
Copywriter: Ken Earley
Account Manager: Erika Cruse
Project Manager: Christen Ringhausen
Creative Director: Mike Spakowski
Project Type: Produced, Commercial Work
Client: Lasco Foods
Location: St. Louis, Missouri
Packaging Contents: Cocktail Mixers

After years of success in the business-to-business world selling cocktail mixers to restaurants and resorts across the U.S. and Mexico, Lasco Foods came to Atomicdust for help rebranding and packaging their Nina’s line of natural mixers for the consumer market. To celebrate the new, natural recipes as well as the fun side of the mixer category, Atomicdust created the name “Nina’s Natural” and the tagline “It’s time to mix life up.”

Nina’s new packaging design uses a bright, off-white label to play into the natural aspects of the brand. To further communicate “natural,” we used a mix of hand-lettered type, a hand-drawn pattern and a hand-stamped typeface for the logo. We offset the natural direction by setting all the elements on an angle, so that the labels burst with energy and motion, adding a bit of playfulness. Bright pops of color bring excitement to the label from every angle, and each bottle is topped off with color-coded neck bands – one of our favorite elements. To stay in category, a photo of the final drinks finish off each label, serving as a reminder of the delicious cocktails inside every bottle.