Rockwood

Designed by Atomicdust, United States.
Mike Spakowski, Creative Director
Jason Stoff, Designer
Jazzy Danziger Loyal, Writer
Annie McCance, Developer

Rockwood is all-natural lump charcoal made entirely from Missouri hardwood, unlike the charcoal briquettes or match-light charcoal typically seen in stores. People think of charcoal as a commodity product, but because Rockwood is different, Atomicdust had an opportunity to do something fresh that would stand out on the shelf.

Taking inspiration from screen-printed posters, Atomicdust designed big, bold illustrations for Rockwood’s new bag to reflect its purity and power. The team let the recyclable kraft paper show through the soy-based inks as a nod to Rockwood’s all-natural origins.