Cat Person Shipper

Agency: SLATE
Creative Director: Brian Steele
Industrial Design: Chris Granneberg
Illustrator: Paul Davis
Location: United States
Project Type: Produced
Client: Cat Person
Product Launch Location: United States
Packaging Contents: Cat food & goods
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Cat Person is a new direct to consumer brand for people that are understandably fond of felines. SLATE designed the shipper boxes to highlight everyday cat people – reinforcing solidarity and pride in being part of this diverse cat-loving community. Working closely with Chris Granneberg, we designed the boxes to have a surprise second life as play structures or toys.

What’s Unique?
The primary use of the shipper is transporting cat food and goods but they transform into cat playgrounds.