We designed the Turquoise Egg packaging, the new product of the egg series with a special content of Kumartaşlı Gıda, which is among the largest egg producer companies in Turkey and has a wide product portfolio in this category.
The brief summary of the blue egg project, a new product that will not be on the shelves, was as follows:
- The design should be positioned as premium as it is a product with special content not found in other brands in its segment.
It should be a natural design that people will not see artificial at first glance because of its color.
It should be designed with a simple and modern approach and should be different from the classical egg packaging.
Since the product is different and awareness is low, the packaging should clearly explain itself to the consumer.
-Packaging should not give people a distant and cold perception, sympathetic elements should be used.
Here are the solutions we found to these problems:
- We used the company’s own blue and gold colors to create both a natural and premium perception in the basic color of the packaging.
We used egg images with expressions on the sides of the packaging to make it more sympathetic.
-We avoided a design full of complex images and compressed information sets. We positioned the texts in a readable and understandable way.
Thank you for your interest in our project.