Liberation Fairtrade Nuts

Derrick Lin

Global

Designed by Lee Newham while working at P&W Design Consultants.

Our brief was to not be too worthy. So we made them fun with the nuts being made into little characters with protest boards proudly displaying their flavours. The characters had life beyond pack appearing on the Stationery and other promotional material showing different messages about Liberation and Fairtrade.

%d bloggers like this: