Designed by Frank Aloi, Australia.
The Little Veggie Patch Company based in Melbourne (Australia), is a business that specializes in the design, installation and maintenance of chemical-free vegetable gardens. As much as it is their business, it is their passion to see more people living a greener lifestyle and having fun, growing their own vegetables. As the term ‘heirloom’ refers to an old variety that has been around a long time, it was only natural the packaging communicate this with a vintage feel, using typography and illustration reflected from yesteryear. Due to their success, the range will be extended into other vegetables shortly.