Curious Design

Auckland, New Zealand

Designed by Curious Design, Auckland, New Zealand

Speight’s is a long established brewer of high quality ales. Calling on all of their tradition and expertise, Speight’s decided to craft a batch made cider using only New Zealand apples.

The result? A refreshing, classic dry finish cider.

Curious’ brief was to create a suite of packaging that reflected the authentic, honest nature of the product in a contemporary manner. This was successfully achieved and once again Curious has demonstrated its ability to get to the core of a brand!
The combination of great design and a superb product has ensured that Speight’s Cider has been enthusiastically received by both traditionalists and early adopters, making it one of the most successful cider brands in the market.