Unilever expands TRESemmé hair care range with JDO
JDO Brand Design & Innovation has been working with Unilever to expand the TRESemmé hair care portfolio to include a new range of premium oil treatments.
The new oil Elixir range consists of two variants; a professional quality hair perfector for all hair types with Macadamia Oil & Babassu Oil and a professional quality hair perfector for colour treated hair with Macadamia Oil & Grapeseed with UV filters.
The products are a blend of salon grade oils that allow consumers to experience salon quality transformation in one step. The range unlocks high gloss shine, erases frizz and flyaway hair and restores softness and manageability. Consumers can replenish their hair whilst accelerating drying and styling time.
Tim Jebb, Principal and founder of JDO said, “We were tasked with taking the existing TRESemmé brand equities and creating a beautiful range of packs for the new oils, whilst building on the salon aspect of the brand. We wanted to use the contrast of the black gloss TRESemmé brand colourway with the rich gold of the product to help create a dramatic yet simple design. A single luxurious droplet device on the carton refines the look and feel of the pack and reflects the professional credentials of the brand.”
Anna Minnis, Global Brand Development Manager at Unilever said, “We identified an opportunity in the market with the rise in popularity of hair oil treatments. We wanted to tap into this market and provide consumers with salon quality products through the Tresemmé brand. JDO have created a premium range of packs to enable us to do this.”