Ice Cream 1st A

Creative Agency: Fabula Branding
Client: INGMAN
Location: Minsk/ Belarus
Project Type: Commercial Work

Fabula Branding performed design development of ice-cream 1st A for the company INGMAN. The main idea of the trademark refers to school theme as it unites both children and adults.

The concept design is based on contrasts in color, textures, and graphics. It evokes sensation of childhood – the most bright and halcyon time in a man’s life. Handwritten font, deep yellow and juicy plum colors, imitation of wool knit add a special warm and soulful touch to the design.

6 flavors of ice-cream are presented through 6 funny episodes where heroes are cute cartoon first graders. All episodes constitute a love story from the first form.