spitiko: Beauties Of Greece

Creative Agency: The BrandHouse
Brand Strategist: Katerina Tsenebis
Creative Director: Nikos Vlahoyiannis
Art Director: Sophia Georgopoulou
Project Type: Produced, Commercial Work
Client: Food And Trade Co
Location: Greece

Food & Trade Co. is aiming to introduce exquisite in quality Greek products in Greece and abroad under their new brand “spitiko”. “Beauties of Greece” is the first beauty care series that includes a Natural Sponge and Olive Oil soap.

The objective in this case was to deliver a packaging solution that highlights the purity and naturalness of these products. The title “Beauties of Greece” along with the artistic depictions of sun and sea carries a dual meaning as it refers to both the category of beauty products and the actual beauties of our land. The simple painting lines along with the ecological craft paper, inform clearly the consumer about the naturalness of the products.