Robot Food

Marshalls Mill, Marshall St, Holbeck, Leeds LS11 9YJ, UK

Agency: Robot Food
Project Type: Produced, Commercial Work
Location: Leeds, UK
Packaging Content: Ice cream

Neon Penguin is a new range of boozy after dinner delights successfully combines real alcohol with luxurious ice cream. Focusing on the taste of bold cocktail favourites, we developed the brand name ‘Neon Penguin’ and a striking after-hours design to fit. The result is an identity and pack design that fuses indulgent adult cues, with a tongue in cheek playfulness that’s right on brand. Proof that dessert at home doesn’t have to be boring.