Porkatarian

Design Agency: Tough Slate Design
Art Director/ Designer: Dima Tsapko
Art Director/ Designer/ Illustrator: Roman Davydyuk
Project Type: Produced, Commercial Work
Client: Porkatarian
Location: Kyiv, Ukraine
Packaging Contents: BBQ Sauce
Packaging Materials: Glass, paper

BBQ is usually associated with meat. Is there any solution for for those, who do not eat pork? Using Pork as a lovely hero on the label would deny thoughts of eating it. On the contrary, Porkatarian is offering a solution to grill vegetables instead of meat, thus promoting a healthy eating style – The Porkatarian.