Fino En Rama 2016 Tio Pepe

Design Agency: Centralpack
Designer: Hugo Zapata
Project Type: Produced, Commercial Work
Client: Gonzalez Byass
Location: Sevilla, Spain
Packaging Contents: Wine
Packaging Materials: Paper & stamping

The 2016 Tio Pepe En Rama has been released in more markets than ever this year. Initially launched in the UK market in 2009 on allocation, this year’s new release is being shipped to 19 markets worldwide.

The success and excitement about Tío Pepe En Rama has spread to more markets than ever in 2016. This year the wine will be released in 19 countries, the first being Spain and the UK in the middle of April, quickly followed by Sweden, Finland, Norway, Belgium, Ireland, Mexico, USA; Canada, China, Australia, Singapore, Malaysia, New Zealand, the Netherlands, Germany, Seychelles and South Africa, towards the end of the month.

Commenting on this year’s wine Antonio Flores, Master Blender at González Byass, said, “The Tio Pepe En Rama 2016 is sublime; pungent, fresh and very much in the style of traditional Tio Pepe. Sourced from our founding cellars Rebollo and Constancia where year after year we find the most exceptional wines.

“The mild climate over the past vintage, with an average amount of rainfall and a mild summer has given us a healthy and balanced vintage. A hot July followed by a cool August, thanks to the constant poniente winds, and an almost spring-like winter created great conditions for the flour to flourish. Additionally, the conditions in the González Byass cellars, ideal average temperatures and the absence of warm Levante winds during maturation were key in allowing the flour to maintain its magic cloak over the surface of the wine; strong and solid throughout the year.”

He continues, “The combined effect of harvesting the grapes from our single estate vineyards Marcharnudo and Carrascal with their pure albariza soils, plus maturation in our century-old cellars and long hours of consideration that were taken to select the final 60 casks fill me with pride, emotion and some satisfaction at the quality of this year’s Tio Pepe En Rama. The wine is the embodiment of what generations of Jerezanos enjoyed before us a pie de bota (at the foot of the cask), the fresh, pure wine that is the essence of Tío Pepe.”

Flores concludes, “Each year a different, yet authentic hand-drawn label is chosen, the design based on original art work discovered in Tio Pepe’s historical archives. This year is no exception as we are using a splendid label displaying medals from Alfonso XII and the Royal Seal placing us in 1875.”

González Byass was at the forefront of the category in investing in the launch of Tío Pepe En Rama seven years ago and introducing this pure, unfined and unfiltered Fino to the trade and consumers as another way to enjoy this individual style of sherry.

What’s Unique?
The mild climate over the past vintage, with an average amount of rainfall and a mild summer has given us a healthy and balanced vintage. A hot July followed by a cool August, thanks to the constant poniente winds, and an almost spring-like winter created great conditions for the flor to flourish. Additionally, the conditions in the González Byass cellars, ideal average temperatures and the absence of warm Levante winds during maturation were key in allowing the flor to maintain its magic cloak over the surface of the wine; strong and solid throughout the year.