Design Agency: ButterflyCannon
Project Type: Produced, Commercial Work
Client: No7
Location: London, UK

ButterflyCannon have re-invigorated the packaging design of the highly successful No7 Lift & Luminate anti-ageing serum for its launch in Boots UK stores in order to both elevate the overall perception of the product and communicate the new ‘Triple Action’ innovation.

The introduction of an easy to understand, yet sophisticated graphical device picked out in silver foil immediately conveys the triple action concept of three clinically proven anti-ageing results and the advanced science behind the serum. The updated colour hue and satin finish give a more contemporary look and feel and reinforce its premium credentials.

The front of pack communication was re-evaluated and refined in order to improve the navigation and introduce the ‘triple action’ benefits of the serum in a more easily digestible format. The ‘Triple Action’ wording is extended to the sides of the pack where it appears as a repeat pattern in a subtle spot gloss finish, again reinforcing the advanced science behind the newly formulated serum.

The refinements to the communications and material look and feel were also adapted to the primary tube, in order to ensure that the No7 Lift & Luminate TRIPLE ACTION serum continues to project a premium appeal after purchase.

Debra Simmons, Senior Global Brand Manager for No7 Skincare comments, “Working with ButterflyCannon was a pleasure and we are very pleased with the new look and feel created for No7 Lift & Luminate TRIPLE ACTION Serum packaging, and look forward to extending it across the rest of the Lift & Luminate franchise.”

Jon Davies, Creative Director of ButterflyCannon adds, “We’ve really enjoyed working with the No7 team and looking forward to the next project!”