My Elements Effervescent

Design Agency: 2YOLK
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Graphic Designer: John Seitanidis, Konstantina Benaki
Studio Manager: Alexandra Papaloudi
Copywriter: Despina Sakellaridi
Account Manager: Stefania Papakosta
Project Type: Produced, Commercial Work
Client: Iso Plus
Location: Athens, Greece
Packaging Contents: Food Supplements

The food supplement line “My elements” by Isoplus includes a vast range of effervescent products differentiated based on their composition and benefits. The packaging design had to, on the one hand, create a distinctive image for the brand, and on the other hand, differentiate each product based on its formulation and function.

2yolk created a unified layout for all the packages that reproduces the two leaves, part of the “My elements” logo, which we have also designed. In this way, each product has a specific frame where the functionality and the components are highlighted. A series of descriptive or abstract illustrations were designed to illustrate the targeted or multi-level effect of each supplement; a choice dictated by the research on the category of each product separately and by its target audience. The colour palette, the vibrant or transparent multiply colours, created a unified aesthetic that avoided the category clichés.