Crude – Raw Chocolate


Verona VR, Italia

Creative Agency: Happycentro
Project Type: Produced, Commercial Work
Client: Crude
Location: Italy
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping, offset printing

Only two ingredients for this amazing Organic Raw Chocolate: Cocoa in different percentages & Sugar.

We designed the visual identity and a packaging system with the same straight “recipe”: a “cheap” raw cardboard & a “luxury” metallic hot foil, one for each percentage of cocoa.