Designer: Urszula Krasny
Project Type: Produced, Commercial Work
Packaging Contents: Sex gadgets
Packaging Substrate / Materials: Paper
Play Vibe is a new brand in the sexual wellness industry focused on young, and open-minded urban women. My goal was to create something interesting on artistic level yet elegant and daring. I wanted to show that sex is all about pleasure. Different products offer different sensations and shades of this pleasure.
Often sex gadgets packaging designs are either rough and vulgar or very discreet and not associated with sex. They are rarely fun. I believe PlayVibe design is fun and interesting: it communicates well-thought-out idea behind the brand.