Designer: Urszula Krasny
Project Type: Concept
Location: Vrbno, Czech Republic
Packaging Contents: Dietary Supplement
Packaging Substrate / Materials: Plastic, Paper
Apotheke comes from Latin apotheca (“storehouse”), from Ancient Greek ἀποθήκη (apotheke, “storehouse”). I wanted to create a contemporary look with a bit of nostalgia. The design strongly bases on the composition.
Each label has black elements shaped after pills, tablets and capsules. These elements are used for cut-through parts on matching boxes.