Designer: Ken Duong
Project Type: Produced, Commercial Work
Client: Tamy Pharmacy
Location: Ho Chi Minh City, Vietnam
Packaging Contents: Oriental Medicine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The design is inspired by nature and ingredients for oriental medicine. The three main ingredients are clearly illustrated on the packaging, while the use of yellow vanilla create the unity of the same products. The logo was redesign inspired by oriental medicine icon of Vietnam – Physician Hai Thuong Lan Ong – Le Huu Trac (海上懶翁). Additionally, icons are located in the octagon, showing the 8 basic treatments in Oriental Medicine include: “Hãn – Thổ – Hạ – Hoà – Ôn – Thanh – Tiêu – Bổ”

What’s Unique?
The packaging system of the pharmaceutical industry in Vietnam, especially the traditional medicines, is rarely viewed in terms of image, it is difficult to create trust for customers. In the hope of modern design combined with the traditional elements of the nature of the product will convince the trust of consumers.