B&B has refreshed the packaging for Pip & Nut, the UK’s fastest growing all-natural nut butter brand, created by the agency back in 2015. The new look rolls out across the range from this month, and uses bolder iconography and pops of colour to create greater product differentiation across a growing range of innovative flavours.
Shaun Bowen, Creative Partner at B&B studio says: “It’s a sign of Pip & Nut’s success that the brand has grown quickly and been able to launch new variants. As a result, we’ve needed to help the design work a little harder to guide consumers through the range.”
Pip Murray, Pip & Nut Founder says: “We’re excited to roll-out our new look packaging nationwide and inject even more of our playful personality and energy for natural nuttiness into the category. As we continue to grow the range and bring new flavours into the fold, we want to make sure it’s as easy as possible for our consumers to differentiate between the products and believe our new look achieves just this.”
Clear ingredient iconography has been added front and centre to help call out some of the brand’s USPs, such as ‘Always high oleic peanuts’, while back of pack icons for recipe ideas and ‘Pip’s Top Tips’ build on the brand’s flair for flavour and fun, as well as encourage consumers to experiment in the kitchen with nut butter.
The Pip & Nut logo still remains the brand’s boldest asset on pack, but the injection of colour, as a marker of each flavour, helps the products stand out even more among its more traditional-looking competitors. The range of new and improved design will also be rolled out across shelf-ready packaging and point of sale materials to further maximise its effectiveness.