Packaging for Hagi Baby—natural hand-made cosmetics for babies. The project includes packaging design for a series of creams. Hagi is a brand driven by respect and love of nature. The products are manufactured on a small scale, with no additives and a clean process. The design combines drawings of animals with simple, minimalist typography. Overall, the visual language tells the story of natural and safe products for children in a modern, clean language.
Our studio has been in charge of Hagi’s brand identity ever since the company was founded 5 years ago. We created the logo, identity and packaging of all the cosmetics, dedicated until recently only to women. When the idea for a new line of baby cosmetics arose, we decided to approach it more playfully—and to express all the love and happiness that new life entails. Of course, we still wanted the products to be part of the brand, which is simple and elegant.
We concluded that the best fit for cosmetics for babies are cute animals. But that’s quite an obvious and common solution. So we spread the animals around the packaging—you see the head from one angle, the rear from another (since these are the body parts that most need attention in a baby ;). Our animals are round, soft and delicate. The simplicity of the form conveys nature, pureness, safety.