Yumx – juice packaging design

Design: MAISON D IDEE Prague
Creative Director: Martin Kušpál
Project Type: Produced, Commercial Work
Client: Yumx
Location: Prague, Czech Republic
Packaging Contents: Fruit juice
Packaging Substrate / Materials: Plastic

Our goal was to create cool, playful, and, most importantly, a wide variety of fruit juices. So we have designed creative animals composed only of fruit. Making our own fruity zoo was another great chance for us to return to childhood, even just for a while.