Strategic & Creative Director: Colin Downing
Designer: Stephen Myers
Designer / Retouching: Laia Pampalona
Digital Designer: Lans Jiang
Photography: Charles Mackenzie
Stylist: Marie Low
Project Type: Produced, Commercial Work
Client: Savar Skincare
Location: New Zealand
Packaging Contents: Skincare
Packaging Substrate / Materials: Cardboard, Plastic Bottles, Paper Labels
Printing Process: Offset Printing, Gold Foiling, UV Embossing
We wanted to elevate a female wash from a basic pharma product to high-end lifestyle.
Strategically we had to ensure the new packaging would work and co-exist alongside the entire Savar product portfolio of predominantly black boxes. A new blush pink colour system was introduced for differentiation and create standout on store shelves, providing increased visibility and reflecting Savar’s premium proposition. Gold embellishments and embossing lift the packaging – delivering a beautiful luxury look and feel.
The packaging captures balance between the design and aesthetic, providing a feminine hygiene product in a very elegant and design driven manner. These products are designed to be left out on the counter and not hidden away in a drawer – important for a premium skincare brand.