Project Type: Produced, Commercial Work
Location: Verona, Italy
Packaging Contents: Leone Original Candies
Packaging Substrate / Materials: Aluminium
Printing Process: Digital Printing and screen varnish
We have a passion for art. Basileo is a project that is based on the typical elements of Art Deco, inspired by the Egyptian style and the use of natural forms. Having decided on the reference style, turning to a material like lacquered aluminum was a natural step. The goal, even more than reinventing a box of candy, is to give an object that can be reused, pleasing to the eye and that remains imprinted in the memory. The brand occupies a central position, between the jaws of the lion; the claim, Ad Visionem magna cum creativitate is a declaration of intent that plays on the brand itself and that can be translated as “To ideas with the greatest creativity”.